Is Facebook worth the effort and costs? That is the question of the ages. I think that all social media helps build an author’s platform, but if you are relying on it solely for sales, it’s time to rethink your strategy.
First off, there is Facebook, the largest social media site. Then there is Twitter, Pinterest, Google, Instagram, SnapChat, Linked-In. The list goes on and on. Which do you use? Do you use them all? My advise is pick two. Two is about all you have time to post and manage. Using HootSuite will keep you from wasting time looking at the other people’s posts and allow you to just schedule your posts so that you have something going out continually that is engaging to your followers.
Engagement doesn’t mean selling. This will definitely drive your followers away. Pick topics that are current and genuinely interesting or thought provoking.
With Facebook, the first thing you need to do is have a business page. You cannot post sales on your Facebook personal page.
The biggest advantage of using Facebook is to add followers to your mailing list. This can be accomplished in a number of ways. There is free capture by clicking on your business page which will take your followers to your website, and there are Facebook Ads. My opinion is that trying to sell your book using a Facebook Ad is a waste of money. However, using Facebook Ads in order to increase your mailing list is a great tool and not that expensive.
I won’t get into the particulars of how to set up Facebook Ads and the use of the power editor in the software as there are plenty of “experts” to help you learn how to do that, but by combining ads with your giveaway, you will be able to build that mailing list in record time.
And don’t forget twitter. This is the second largest social site with 300,000,000 million users. Nuff said. I bet you have already guessed which two social media sites I use.
Spencer’s Two Cents:
I barely no how to use Facebook. I tried “liking” a GIF of a dancing kitten the other day and now I can’t get it off my screen. The only Twitter account I had was made for me and managed by someone else. You should tweet @shitzandgigz to let me know you liked the article. I’ll never figure out how to check that message, but I’ll believe it’s there.
In all seriousness, Dad’s the marketing mastermind here so I don’t have much to add. Personally, I agree that using a telephone or the age-old practice of pressing flesh is the best way to get your name out there. Do something well. Convince a network of people to talk about how well you did it. #Fame